About Me

Hello! I'm Emma Clayton, a leading marketing transformation consultant with over 25 years of experience guiding brands and leaders through transformative growth. My journey is defined by a relentless pursuit of excellence, a deep understanding of customer connections, and a proven track record of propelling organisations towards their lofty ambitions.

My Background

My career began in-house, where I led marketing teams and brands for 18 enriching years. I pioneered strategies for penetrating new markets, launching innovative brands, and rejuvenating those which had lost their way. This part of my career was an immersive exploration into the intricacies of marketing in life sciences and saw groundbreaking achievements.

Transitioning from my in-house role, I embarked on a consultancy venture which saw me amplify growth and excellence for clients across the board. From Life Sciences to Tech/SaaS through to global Professional Services, my consultancy has ignited transformative results for many marketing functions and leaders.

My Skills and Capabilities

A Diverse Impact Across Sectors

My consultative roles within the NHS, life sciences, and tech scale-ups illustrate my adaptability and success across various industries.

A Legacy of Leadership

Throughout my career I've worn numerous leadership hats, each enriching my leadership expertise. I have gone on to qualify in Leadership Communications, the DiSC model and Organisational Psychology.

The HUMANISE Framework

I created the Humanise Framework, driven by a passion for customer service and experience. This proprietary methodology fosters closer brand-customer relationships, deepens insights, and secures a competitive edge through rich, empathetic connections. Discover the Humanise Framework.

Concurrently, I developed the GEM Model, a comprehensive guide for marketing leaders. This model highlights the essential components of marketing leadership and the synergy required for unparalleled success. Explore the GEM Model.

Modern Leadership Development

At the heart of my philosophy is a commitment to nurturing modern leaders fit for today's evolving workplace. I advocate for a performance model that transcends traditional metrics, focusing on creating environments that foster resilience, compassion, and the full realisation of leadership potential.

Advocacy for Women Leaders

Beyond marketing and strategy, I champion women in leadership, actively supporting initiatives like the APPG to dismantle barriers and champion inclusivity across all professional spheres.

Bespoke Leadership Programmes

I've designed specialised leadership programs for entities such as HSE leaders and the Royal College of Midwives, aiming to redefine the future of leadership across sectors.

Discuss Your Requirements

Awards and Recognition

Over the years, I've been honoured to receive multiple awards for my work and my clients’ projects.

My proudest achievement was when I received Runner Up for Marketer of the Year in 2011. Among my other accolades are Small Consultancy of the Year, Digital Campaign of the Year, Patient Communication of the Year, and the RX Club Advertising Award for Campaign of the Year.

I bring this wealth of experience and success directly to you, empowering your organisation to exceed its ambitions and redefine what's possible.